At the end of my work with Pasibus, I designed the festival's logo and graphics. You can see them on various banners and advertisements throughout Wroclaw.
The goal was to create a friendly and approachable aesthetic. The festival is free and open to everyone, with a variety of attractions planned to ensure its universal appeal. The street climate reflects the roots of the Pasibus brand.
By combining these design assumptions, I was able to close the deal and create a graphic sign in the form of a burger on a skateboard, inscribed in a shield. In the future, I plan to simplify the sign and the entire system. Although I designed the system some time ago, I now have more experience.
This project demonstrates that the delivery of services and events associated with a brand are more important than the logo or setting. It is ideal when these elements work together to reinforce the brand's communication and values.
About
Creating a visual identity for festivals can be challenging, particularly because many festivals require a unique visual system that can be described as a white label, but in reverse. The festival's brands must fit into our identity and match the atmosphere and vibe of the event. The Pasibrzuch festival presented a particularly challenging task due to the short implementation time and the need to create something that would be associated with the street.
Goals
My goal was to develop various elements, including the event.
Elements
logotype,
key visual,
representation of zones (such as beer pong),
cover photo for social media materials,
and presentation template for the offer.
key visual,
representation of zones (such as beer pong),
cover photo for social media materials,
and presentation template for the offer.
Challenge
The task was straightforward, but it required the logo to be the centerpiece of the event and have a unique name. Choosing the primary and secondary fonts was critical for the key visual. Developing features, stickers, and emblems was also important. Representing the zones and attractions was another crucial element. The presentation needed to be simple, engaging, and include essential information and room for a pictogram.
One of the key elements of the project was to create a drawing or graffiti-style poster with a focus on street culture, including street style, street food, and related cultural elements. The theme of the poster is centered around food, drink, food trucks, and fun partying and attractions, with the aim of conveying to the recipient that they will have a great time at the festival. Additional requirements included creating a cover photo and sample elements for the event. The task was to create a presentation template showcasing the festival's offerings to potential attending brands.
Thank you!
Kamilowany design – It is my personal brand, I'm a multidisciplinary one-man army.
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